Why cleanse?
Break the cycle of dependence on/craving of saturated fats, refined carbohydrates, processed foods, and excess caffeine and alcohol - foods that undermine your health.

Rest the stomach.
Juices require less of the stomach’s digestive processing (churning, acid, and pepsin), making the stomach work less to extract nutrients. Remember to gently chew the juices to add oral enzymes to further ease digestion.

Rest and repair the gut.
Toxic foods (including saturated fats, refined carbs, foods with additives, pesticides, and allergenic foods), medications, and stress can impair the intestine’s functioning. Consuming a phytonutrient-dense rainbow plant-based juice diet allows food to be assimilated quickly through the intestine – consuming less energy, while the toxin-free, nutrient-dense food helps to repair the gut itself.

Rest the liver.
The liver is our main detoxifying organ. Every molecule of food that is absorbed through the intestinal wall (fiber is not absorbed) moves into the liver for detoxification and preparation before being allowed to enter the rest of the body. Problem is, there are too many toxins for most of our livers to handle – with many passing unchecked into the general circulation to wreak havoc in distant cells. An organic juice cleanse rests the liver’s overload.

Floods our body with super nutrition.
Being on an all-produce diet gives us not only the vitamins and minerals, but the all-important phytonutrients that are powerhouses for the clean-up and healing process. Juices are by nature raw foods – and retain nutrients that would be destroyed by cooking, including some B vitamins and especially (digestive and anti-inflammatory) enzymes.

Improve energy.
After the first day’s adjustment period (mostly missing crunching, and any coffee/alcohol cessation symptoms), most people begin to feel much more energy and clarity (by consuming only fresh juices) than they ever did with frequent caffeine drinks.

Rehydrate the body.
Most people consume inadequate fluids, often having diuretics such as coffee or tea as their main beverages. Drinking sufficient fluids (5-6 glasses/day) makes the body function more efficiently, increases energy (often successfully removing the afternoon blahs/brain fog), and helps insure proper elimination of toxins.

Reduce physical problems.
You begin to feel generally better, not just with your energy, but with many chronic symptoms such as headaches, rashes, general aches, congested sinuses and chest, and bloating/cramping/gas. Too much of the time our body is fighting off the things we do to it (especially with food – but also with lack of sleep, inactivity, and stress). Take a break, rest the body (and mind) and flood it with nutrients.

Allow maximum detoxification.
To optimally support all phases of the body’s natural detox process, you need a very broad range of plant-supplied nutrients like anti-oxidants and anti-inflammatories. By providing the body with super-nutrient dense foods, juicing allows the body to have more of the resources it needs to support the phases of detoxification, and even to begin to help remove the cumulative toxins stored in the body – 147 industrial chemicals on average in Americans’ bloodstreams with many present in newborns.

Reduce your appetite & ease food decision-making.
Juicing focuses on consuming fresh whole food produce every few hours. Juicing eliminates the habit of comfort eating and makes you feel satiated with less food than usual, and reduces the enslavement of thinking constantly about what the next meal is going to be. This provides a big psychological boost to help get over the hurdle of changing habits and reaching for our addictions. It not only helps control appetite and cravings, but is naturally lower in calories, while supplying the bodv with probably more concentrated beneficial energizing and healing nutrients than it has seen before.